Chanakya Gupta, Vice President at Flipkart, has been in multiple roles at Flipkart for almost 6 years. He currently leads the independent value platform 2GUD. Launched in 2018, 2GUD started as a marketplace for refurbished goods before expanding in 2019 to new categories with a focus on delivering the latest styles without asking customers to compromise on value. 2GUD has evolved into an independent ‘value’ platform offering products across 600+ verticals and its offerings have been in line with the objective of making the latest trends across electronics, fashion, home and accessories affordable to aspirational Indians. With 2GUD, Flipkart has penetrated deeper in Tier 2 & 3 markets and expanded its reach to serve nearly a million customers across 15,000+ PIN codes in India. 2GUD deepens this commitment as it bolsters its Social Commerce capabilities.