Telecom giant Bharti Airtel has today strengthened its prepaid portfolio with the launch of the new Prime Video Mobile Edition range of prepaid plans which come bundled with access to Prime Video. The company is launching new plans in tie-up with Amazon which has in a bid to accelerate its efforts to increase access to Prime Video in India has introduced Prime Video Mobile Edition – a mobile-only plan providing SD quality streaming for a single user-created especially for a mobile-first country like India. Prime Video has partnered with Bharti Airtel for the first roll-out of Prime Video Mobile Edition.
As part of the launch, Airtel customers on bundled pre-paid packs can avail of a 30-day free trial by simply signing up to Amazon from the Airtel Thanks app using their mobile number. Post the 30-day free trial Airtel customers can continue to enjoy Prime Video Mobile Edition through pre-paid recharges starting at an introductory offer of Rs 89.
Airtel’s Rs 89 Prime Video Mobile Edition plan offers 28 days free trial of Prime Video Mobile Edition for unlimited entertainment. The prepaid plan also offers 6GB of high-speed data with validity till the current pack lasts.
Airtel’s Rs 131 Prime Video Mobile Edition plan offers 30 days of Amazon Prime subscription along with 100MB high-speed data with validity till the current pack lasts. This plan offers a complete Prime Video experience including multi-tier access, streaming across multiple devices including Smart TV, and the ability to enjoy content in HD/UHD along with ad-free music with Prime Music and free fast shipping on Amazon India.
Airtel’s Rs 299 Prime Video Mobile Edition plan offers 28 days of Prime Video Mobile Edition along with 1.5GB high-speed data, unlimited calling, and 100 per day along with a validity of 28 days.
Jay Marine, Vice President, Amazon Prime Video Worldwide, said: “India is one of our fastest growing territories in the world with very high engagement rates. Buoyed by this response, we want to double-down by offering our much-loved entertainment content to an even larger base of Indian customers. Given high mobile broadband penetration in the country, the mobile phone has become one of the most widely used streaming devices. With the launch of Prime Video Mobile Edition we look forward to entertaining every Indian with our Exclusive and Original content.”
The recharges will be available on the Airtel Thanks app or at over a millon recharge points across the country.
For the unversed, before today and after the tariff hike in December 2019 Airtel only offered Amazon Prime subscription to prepaid mobility users through its Rs 349 prepaid plan. The introduction of the new offerings strengthens its prepaid mobility offerings which offer access to Amazon Prime Video.
Gaurav Gandhi, Director and Country General Manager, Amazon Prime Video India said: “Over the last 4 years, Prime Video has become the country’s most loved premium streaming service with viewership coming from over 4,300 towns and cities. We believe that the Mobile Edition plan will further accelerate Prime Video’s adoption in India and allow an even larger number of customers to access our popular entertainment content. This initiative for Amazon, is designed not just to give customers more choice (of plans) but also easy access to subscribe to Prime Video along with mobile data plans. We are happy to collaborate with Airtel as our first partner in India for Prime Video Mobile Edition.”
Shashwat Sharma, Chief Marketing Officer, Bharti Airtel said, “At Airtel, we are deeply passionate about delivering a differentiated experience to our customers through our Airtel Thanks program. We are happy to partner with Amazon to democratize quality digital entertainment in India by leveraging Airtel’s core strengths of quality customers, deep distribution and best-in-class network for video.”
Speaking on the collaboration with Airtel, Sameer Batra, Director, Mobile Business Development, Amazon “We are delighted to have Airtel as our first roll-out partner for Prime Video Mobile Edition. This collaboration marks the deepening of the strategic association between Amazon and Airtel. Smartphones powered by pre-paid connections and affordable data are ubiquitous to a large base of Indian customers – Mobile Edition will make Prime Video synonymous to quality entertainment for this large customer group. We look forward to expanding the reach of our service to the entire pre-paid customer base in India.”