Airtel IQ to enable brands deepen engagement with customers through secure communication

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Bharti Airtel on Monday ventured into the fast-growing cloud communications market with the launch of Airtel IQ which will enable brands to deepen their engagement with customers through a secure communication channel.

The cloud-based omni-channel communications platform will eliminate the need for multiple connection platforms for different channels with a slice of code. Business can embed communication services like SMS, Voice, IVR in their applications and digital properties across Desktop and mobile through the unified platform.

“At Airtel, we are obsessed with solving customer problems and Airtel IQ is first amongst several game changing products that we will be bringing to the market. Businesses are increasingly looking to cloud-based digital platforms to engage with consumers and Airtel IQ is built to raise the bar when it comes to brands delighting consumers. So, the next time you enjoy shopping online, ordering food from your favourite restaurant or hailing a ride, remember there’s a bit of Airtel IQ in there making it happen seamlessly and safely.”

Adarsh Nair, Chief Product Officer, Bharti Airtel

Vivek Sunder, COO, Swiggy, said, “Seamless and secure communication between our customers, delivery partners and partner restaurants is key to our service enablement. With Airtel IQ, we have been able to deliver seamless and highly intuitive communication between all parties across our platform in a privacy contained and simplified fashion.”

The solution has been developed by Airtel’s in-house engineering teams which will highlight the company’s growing digital prowess to deliver world-class solutions. The robust, secure, and cost-efficient solution has already been signed up for by Swiggy, Justdial, Urban Company, Rapido, and Dr. Lal Path Labs.

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Avatar of Basil Kannagi Arasu
Basil Kannagi Arasu


Basil keeps an eye on the latest happenings in the Telecom sector. In his free time, you can find him streaming the Premier League which he started watching in 2013.

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