Bharti Airtel has partnered with NDTV to increase the excitement around the ongoing cricket season with the launch of Airtel Cricket Bonanza. Airtel Cricket Bonanza is available to all Airtel customers within the Airtel Thanks app.
Airtel Cricket Bonanza comes with quiz contest and engaging cricket games. One can win daily and weekly prizes including Amazon vouchers, Sony Bluetooth speakers, and Samsung smartphones. The bumper prize is one Royal Enfield 350 motorbike. The bumper prize will be awarded to one lucky winner with users allowed to accumulate points based on their participation.
The contest has ‘Spin the Wheel’ which allows one to spin a digital wheel and take home daily and weekly prizes, ‘Predict to Win’ wherein one can predict the cricket match scores in three simple questions.
‘Game Play’ has interesting cricket games such as Fielder challenge and Super Cricket to win prizes and accumulate points. ‘Quizmania’ allows users to invite and compete with their friends and family by answering questions about their favourite cricket team.
“Our endeavour is to make Airtel Thanks app a one stop destination for all the needs to our customers, from services to best-in-class entertainment. We are thrilled to bring a gamified cricket experience to our users through NDTV and add to the thrill of the ongoing sports season.”
Adarsh Nair, Chief Product Officer, Bharti Airtel
“We are very excited to be a part of this initiative with Airtel, as we strive to bring a one-stop gaming destination to the Airtel users along with great content. As always, building a superlative user experience which marries content, commerce and communities is part of the NDTV DNA and we are happy to bring this to the Airtel users during this cricket season,” said Arijit Chatterjee, Chief Strategy Officer, NDTV.
The contest went live on 19th September and will be available inside the Airtel Thanks app till 10th November. Airtel Thanks app users will be able to receive cricket news, match schedule, and score alerts from NDTV.