Indian streamer ZEE5 started the rollout of its much awaited TikTok’s alternative short video platform HiPi on it’s Android application for Beta users. HiPi promises users can have fun in brand safe and extremely creative environment.
The platform has been created keeping Indian consumers in mind after an extensive research. HiPi allows users to create videos up to 90-seconds showcasing their talent and creativity through unique filters and effects and announce their arrival in global arena.
“The launch of HiPi is a proud moment for us as the short video platform was developed in India keeping with the ethos of Atmanirbhar Bharat. HiPi revolutionizes the entertainment experience, by giving a universally accessible platform to unmask the latent talent present inside each of us, taking us from being a Fan to Fandom! Continuing with a focus on customer centricity, HiPi will help Indians to connect with their millions of fans and stand a chance to step into the real Fandom world. A platform which will be the official Home of Entertainment and entertainers! As we go live today, HiPi takes ZEE5 one step closer to its ambition of becoming India’s Entertainment Super-App!”
Tarun Katial, CEO, ZEE5 India
A full fledged release will be done in a phased manner with beta version going live on Android today. iOS version will be live in the coming weeks. The platform also claims to have added various security features that security is never compromised.
Rajneel Kumar, Business Head – Expansion Projects and Head of Products, ZEE5 India added, “The vision for HiPi stemmed from an idea to further grow ZEE5 as a one-stop destination for the new and dynamic India. And a lot of care has been taken to build this platform to enable a creatively charged environment which simultaneously empowers the creators, users, brands and viewers alike. The framework of the platform has been created to encourage more creativity and engagement while also making sure that the security and safety of our users are never compromised. It is a platform truly made in India, made for India.”
