Direct to Home (DTH) operator Dish TV on Monday stated that it’s Over The Top (OTT) platform Watcho has seen a record surge in content viewership. It stated that Watcho has witnessed a 50% surge in content consumption, which led to the addition of 1 million new subscribers in a month. Watcho’s subscriber base has grown up to 3 million subscribers.
Watcho has also reduced the resolution on its app to 480p to optimized the network load on the internet amidst the lockdown period. It has been done to ensure the delivery of uninterrupted content to the viewers and keep them entertained 24*7.
“We are excited to share that Watcho has witnessed solid growth in its customer base and content consumption since January’20. The rapid growth is the result of our strategy to create short, engaging content which is the preference of viewers nowadays. Since the inception of Watcho, we have invested in building a unique content library which includes original series & shows, cutting across genres like drama, comedy and Thrillers. As a result, Watcho is fast emerging as the preferred entertainment destination among young audiences.”
Anil Dua, Executive Director & Group CEO, DishTV India Ltd
Watcho focuses on short format storytelling and offers many original fiction shows like 4 Thieves, Love Crisis, Ardhasatya, Mortuary, Chhoriyan, Rakhta Chandana and original influencer shows like Look I can Cook, Bikhare Hain Alfaaz to name a few. It offers content across Poetry, Fashion, Comedy, Thriller, Romance, Food genres etc.
