Chinese ByteDance owned TikTok has announced that it is further increasing the maximum length of videos that are allowed to be uploaded to 10 minutes. This move comes less than a year after it raised the maximum length of videos to three minutes in July last year.
Originally, this short video sharing platform had just a 15 seconds time limit per clip, which was extended to 60 seconds and then again to 3 minutes. Longer videos could make monetization easier and enable TikTok creators to make more money enhancing the advertising business of TikTok.
A TikTok representative said in a statement, “We’re always thinking about new ways to bring value to our community and enrich the TikTok experience. Today, we’re excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world.”
With the increased video length limit, creators will get more time and flexibility to cover topics like cooking, tech tutorials, educational content and other in-depth categories. Earlier users wishing to post long videos had to post them in series with several smaller parts which were inconvenient for both creators and viewers.