Zee5 will soon launch a short video app to compete with TikTok, according to media reports.
The app, called Hypershots, will have 90-second user-generated content, according to a report by Business Today. The platform will contain advertisements and eventually become a subscription service, the report said.
The intention behind launching the new app is to drive engagement and increase the number of users, executives at Zee5 told Business Standard.
Zee5 to launch short video app to battle with TikTok
The app, called Hypershots, will have 90-second user-generated content, according to a report by Business Today. The platform will contain advertisements and eventually become a subscription service, the report said.
The intention behind launching the new app is to drive engagement and increase the number of users, executives at Zee5 told Business Standard.
Zee5 to launch short video app to battle with TikTok
