MX Takatak & Moj to Merge operations


News Columnist
11 Nov 2019
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Times Internet’s MX TakaTak and ShareChat’s Moj revealed a strategic merger to create India’s largest short-form video platform — a country where TikTok is still banned.

The combined MX TakaTak-Moj platform will have 100 million creators, more than 300 million monthly active users (MAU), and nearly 250 billion monthly video views.

Times Internet, the digital arm of giant Indian media conglomerate the Times Group, operates MX Media Co., the parent company of MX TakaTak and popular streaming platform MX Player. Both platforms will be controlled by ShareChat, a social media and social networking service developed by India’s Mohalla Tech. MX Media and its shareholders will become strategic shareholders of ShareChat.

While numbers were not disclosed, the deal is worth $900 million in a cash and equity mix, Variety understands. MX TakaTak will continue to function as a separate platform for now, but the two platforms’ creator base, content supply and recommendation algorithms will be integrated.

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