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The India expansion plans for short-form video platform Lomotif are well underway via a partnership with billionaire Mukesh Ambani’s Viacom18 media conglomerate.
The partnership kicks off with 10-episode science-based reality series “The Inventor Challenge,” which is set for an April debut, with the option of a second season. The series is based on Emmy-winning PBS series “Everyday Edisons,” a format developed by Edison Nation, a company now known as Vinco Ventures. It will play on Viacom18’s linear channels and on the company’s Voot streaming service. “The Inventor Challenge” will subsequently stream on Lomotif. Budding scientists will be encouraged to upload their inventions on Lomotif ahead of the show streaming on the platform.
There is another partnership in the works with Starz’s Asian streamer Lionsgate Play for a reality format, details of which are under wraps at the moment.
variety.com
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The partnership kicks off with 10-episode science-based reality series “The Inventor Challenge,” which is set for an April debut, with the option of a second season. The series is based on Emmy-winning PBS series “Everyday Edisons,” a format developed by Edison Nation, a company now known as Vinco Ventures. It will play on Viacom18’s linear channels and on the company’s Voot streaming service. “The Inventor Challenge” will subsequently stream on Lomotif. Budding scientists will be encouraged to upload their inventions on Lomotif ahead of the show streaming on the platform.
There is another partnership in the works with Starz’s Asian streamer Lionsgate Play for a reality format, details of which are under wraps at the moment.
TikTok Rival Lomotif Grows India Business With Viacom18, Lionsgate Play Partnerships
The India expansion plans for short-form video platform Lomotif are underway via partnerships with Viacom18 and Starz.
variety.com
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