Who said Netflix is costly? If you are taking the membership alone yes you might feel it expensive but I am paying 200 per month for the Ultra HD Plan(4 screens at 800pm).
And I feel Rs.200 is very much genuine for the content that Netflix has, don't compare it with Prime and Hotstar, I don't remeber after how many ages I visited prime just for Family Man,the quality of content that Netflix produces is of highest level, but the other thing is your choices, if you want Bollywood movies, regional series or regional movies then obviously Netflix is not for you.
Prime video, Zee5, Hotstar has much better regional content, I am generally using Netflix for its own original series and movies, and I don't find it expensive as I get all the good content that I need.
Just wait till Disney+ collabs with Hotstar in India, even Hotstar would spike its prices.