StoriesWithPK
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SonyLIV bets on web originals, connected TV for ad growth
SonyLIV offers brands opportunities for sponsorship and integration
www.livemint.com
Mangla pointed to the power of connected TV sets that currently stand at 20-30 million households in India, and expected to grow to 40 million over the next 18 months. “This is the absolute top crème of viewers but most brands would flock for that mindshare. Plus, the time spent is nearly three times that on mobile so it’s an exciting opportunity for us,"