Pre-Qualify Potential Clients with Your Website

  • Thread starter Bapun
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3 Nov 2010
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A great way to pre-qualify potential clients that visit your website is to add a FAQ or Do’s/Don’ts page. This will help fine-tune the types of clients who will contact you for your products or services. To develop your own FAQ page, think of the top questions your ideal clients ask you. Browse your emails for the most commonly asked questions and your responses. When people are shopping for a product either on or offline, the FAQ can help close the deal.

Here is a short example:

Just like each client is unique – every web company has unique offerings. Here’s what we do and don’t do:

We Do:

» Create customized web designs.
» Work virtually with companies outside of Colorado.
» Respond to every phone call and email within 24 hours.
Think about what makes you stand out from your competition. Put the top 3 on your website, you might also include one of these benefits at the end of your voice message.

We Don’t:

» Create cookie-cutter web designs.
» Work nights or weekends.
» Niche our services to a specific industry.
This works because people who are looking for template sites instead of custom will go elsewhere. For those seeking a 24/7 company they will realize this company is not for them. If they are seeking a company that works only with a specific industry then they’ll surf on.

Our Ideal Clients:

» Value an on-going relationship with a professional web company.
» Want to attract their ideal clients and know their target audience.
» Have fun with positive attitudes!
Equally important is clearly identifying who your ideal clients really are and putting this on your website. It’s pretty amazing what happens when you actually put this in writing and believe your ideal clients will find you. It really works!

Here is an example of an Architect who clearly defines his design counseling services to prequalify potential clients. htp://
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