Yes initially Sony Network did buy New Zealand cricket rights and was using Max for telecasting all Sports cricket events (for me that was always weird). Later after launching Sony Six and Kix, they didn't work on their Production aspects. Then they bought Ten Network and collaborated with ESPN. Still no improvements.Then too, no improvement20 years isn't enough to learn to bring in industry experts. I think I saw India vs New Zealand in 2005 on Sony Max. Also 2007 World Cup aired on Sony Max. Thank God IPL's production was done by IMG all these years.