Mirzapur and PataalLok are the two most important properties for Prime Video India and you know whats common in them? Vulgarity, n*d*ty and the truthfulness that exists in our country, if they refrain from all these things than what would be the difference between an OTT service and a TV channel or a movie that releases in theatres with certifications.
We can live in fantasy that our country is epitome of peace and all, but behind all this, these are the shows that break out the reality, and thats the reason they connect with targetted audience.
If you find the content on OTT's embarassing/vulgar you can refrain from watching it especially with family, although every trailer strictly specifies that is it going to be offensive/brutal/funny etc
Netflix India came up with shows for family like Selection Day, Maska, Taj Mahal etc and we all know the end result, they went down badly, the audience for OTT's are completely different, if they'll go the family way they'll be a flop in long terms