- 11 Nov 2019
- Reaction score
That's not enough for making in roads into Indian markets. As @iDJ bro said in the earlier post as well, Hotstar is offering Premium Sports, High Quality Originals from FX, HBO, 20th TV and more importantly Disney+ originals much lower than the cost Netflix is charing for their lackluster mobile plan. Their premium Plan should be closer to what Prime and Hotstar are charging after seeing their lackluster content slate.Slashing the prices to ₹199 per month for Basic, ₹499 per month for Standard and ₹649 per month for Premium, as well as promoting it using Alia Bhatt.
Also, Netflix is just first in the race for that and have them for the time being. Disney+ and Amazon are ramping up the content production there. Disney will have launched 4 originals in the space of the 4 months they are operating in the country. Eventually, all will come on to Hotstar in the coming months once the dubbing and other processes involved are completed. Amazon is also in the same mood, they are adding multiple Korean shows as we speak.Plus Netflix will always be one of the biggest homes of Korean content, which are massively popular in India as well as Asia-Pacific. Indians’ love for Korean shows is far more than Squid Game; some may be surprised to see how popular some K-dramas (such as Hometown Cha-Cha-Cha and It’s Okay to Not Be Okay) are in India.
Having Tamil and Telugu content production is not enough. It has to tell the stories of the lands they are coming from. That's very unlike Netflix, who choose to remake the existing content everywhere. It's highly unlikely they will achieve anything, with adding Telugu and Tamil contents. Better content is found on YouTube than most of the shows they will line-up anyway.Netflix has said recently it is focusing not just on the original content but also on having more local and regional content, especially in Tamil, Telugu and Malayalam. If they manage to add Sports also then it would surely increase subscribers.
I wouldn't agree with you bro on this for sure. I know many people, who have dropped the subscription including myself because they won't find anything to watch on Netflix at all and paying such a hefty price isn't worth for the same. Apart from Friends, B99 and Breaking Bad for some extent, Prime has more SITCOMS AND SHOWS which are watched multiple times by people. And better content quality is with Hotstar with thier FX and HBO originals, even if we discount Disney+ Originals which are clearly more popular.Most people having subscription to all OTT would find spending more time of Netflix.
Lastly, l will say as long as they are gonna blame someone for thier lack of bravery, they will be sitting in the same place for years to come unless Prime and Hotstar decides to just hike the prices to Netflix level which is very unlikely. Last time, when some analyst asked why Hotstar is dominating Indian Market his answer was because they are offering the marginal price compared to Netflix, but never acknowledged the fact that they were lacking the quality in all the aspects in India.
Apart from the foreign content, I haven't seen a great Netflix original from USA which should have the major driving force since the launch of Sweet Tooth. There are several duds in the way, The Jupiter Legacy, A Cowboy Bebop etc etc which are canceling just after season, says the state at which Netflix is operating in its home marketplace.