Instagram to merge IGTV and feed Videos


News Columnist
11 Nov 2019
Reaction score
We want to help creators turn their passion into a living - this is why we've invested in helping creators earn through a portfolio of monetization options across Meta. We’re exploring more ways for you to earn by creating reels that entertain our community. In addition to bonuses, later this year we will begin testing a new ad experience on Instagram, which will allow creators to earn revenue from ads displayed on their reels.

Because of our focus on Reels, In-Stream video ads (previously known as IGTV ads) will no longer be supported. Creators that are actively monetizing with In-Stream video ads will receive a temporary monthly payment based on recent earnings.

As part of our efforts to make video as simple as possible to discover and create, we will no longer be supporting our standalone app for IGTV. Instead we will focus on having all video on the main Instagram app. We believe this makes it easier for people to have all these features and abilities in the main app, and are excited to continue to simplify and improve video in the main Instagram app over the coming months.

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock