Mobile Printing High On HP’s Agenda


5 Aug 2011
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HP India plans to aggressively push for the adoption of mobile printing and scanning devices as the trend for mobility grows in enterprises. Currently, the overall market for mobile imaging and printing is estimated at less than Rs 15 crore, but HP sees massive growth in this segment.

“While the estimated market has been small, it has huge potential. Cloud computing and faster broadband connectivity make it easy for enterprises to automate their field staff. We see huge latent demand for mobile printing in various sectors including BFSI, insurance, travel & leisure and telecom to capture customer information on the spot,” said Nitin Hiranandani, Director, Laserjet Enterprise Solutions, IPG, HP.

Currently, HP offers the Officejet 100 mobile printer at an MRP of Rs 17,999 and HP Scanjet Mobile 1000 scanner at an MRP of Rs 10,499. While the mobile scanner offers 600 dpi resolution and 5 ppm scanning speed, the mobile printer offers built-in Bluetooth wireless technology and 22 ppm black and 18 ppm color printing.

There are various usability scenarios for mobile printers and scanners. For instance, utility bill collection agents can issue receipts to clients and insurance agents can give quotes to clients on the spot. At the same time, they can scan the required documents for application processing. Besides metros and tier-1 cities, HP is also targeting tier-2 and -3 cities as it foresees large opportunity in these regions for sales force automation. HP plans to create experience zones where POCs can be done for SMB and enterprise customers.

HP also sees the consumer and SOHO segment contributing to a significant demand for mobile printing. “We have started doing demos at HP World and LFR outlets for our mobile printing and imaging solutions. We see substantial demand from the connected consumer and SOHO customer,” Hiranandani added.

source : crn
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