Canon Targets SMB Customers With Printing Solutions


5 Aug 2011
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Canon India has launched, Printeaze, a software solution to keep account of the print and copying processes within the organization. Targeted toward SMBs and enterprises, Printeaze has features such as accounting the print, fax, scan, and copy functions or sending automatic emails to the users which include information like budget exceed or printing restrictions.

“We have been addressing key concerns of CIOs and CTOs of large organizations for quite some time by building intelligence into our MFDs. We had also introduced managed document services as a one stop holistic solution in the enterprise space. Now is the time for SMEs, workgroups, and small departments to harness on the simple solution that will enable them to balance the full impact of color printing in a cost effective way,” said Alok Bharadwaj, Sr. Vice President, Canon India. “With this, we now have a basket of software solutions to cater to workflow and print management architecture for SMBs and large enterprises. We intend to increase our solutions customer base to 100 by deploying these set of solutions by Dec 2011.”

“We already have an enterprise solution, Uniflow, which is a full fledged model with any-where printing facility. We have 35 installations of this solution till now in large enterprises with more than 500 employees. We also offer IWAM and eCopy (scanning solution) software through which an organization can restrict the number of color or B/W printouts in a month. With the SMB customers becoming vigilant about who is printing how much, and the overall costs incurred on printing and copying. Our Printeaze solution will bring a reduction of 20-25 percent in their printing and copying cost. With the launch of this solution, we expect an increase of 20-25 percent in our printer revenue,” added K Bhaskhar, Director – Office Imaging Solution Division, Canon India.

The interface of Printeaze solution can be integrated with a multifunction device without much change in the configuration and is available at price of Rs 45,000 for 25 users.

“Apart from Canon MFDs, Printeaze solution is also capable to work with any MFD of any brand connected in the network. The Printeaze solution for 25 users will cost around Rs 45,000 and Rs 85,000 for 50 users and so on. The existing customers with Canon machines will also be able to purchase this solution,” said Bhaskhar.

Partners will also be benefited with this software solution as they will be able to offer a complete solution to the needs of SMB customers.

“In order to expand the reach, we will be selling it through our enterprise sales network as well as channel partners. It will be a value proposition to the channel partners as this will make them climb up the value chain and certainly move them from just box pushers to a solution selling model,” said Bharadwaj.

“We have identified our top 25 partners including platinum partners in the metro and tier I cities; our pre and post sales team will impart training to them. Apart from the sales support and EDMs, we will also organize customer meets and seminars to create awareness among the customers about the value added features of this solution. We will also gradually expand to all our partners in the country by the end of Q1 2012,” he added.

source : crn
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