When my neighbour owns a Maruti 800, I just need to buy an Alto or Wagon R to keep an edge over my neighbour. Why should I go for an S cross? I can save lot of money. But now situation changed. Sony was the major rival of Star till Jio's entry. Mostly Sony stood inferior to Star even having potential to compete. Now Jio Cinema is doing some never before attempts that compel Star to start some work aggressively. But I think we can't say all the features introduced by Jio Cinema can be experimented early by old players. Jio is a new comer. They are currently investing such way that to grab popularity than returns. Admitting some things could be early introduced by Star and Sony as the veterans in the market. So lets wait to the next season what all features Jio Cinema retains and which all language feeds they switch off.