Idea launch Digital Idea as part of being a fully digital solutions company(Launched)

[rahul1117kumar]

Number three telecom operator Idea Cellular on Thursday said that it will launch a gamut of apps across movies, TV, music, games and others as part of its foray into being a "full-fledged digital services company -- Digital Idea."

"As we leapfrog from being a voice and data services provider to becoming a full service digital solutions company, we continue to deliver on our promise of ‘changing lives’ and become the catalyst in fueling the Digital India movement," said Himanshu Kapania , managing director, Idea Cellular, in a statement.

"For a nation driven by entertainment, Idea is starting its digital journey with the launch of a suite of apps to match the soaring demands of the “on- the- move” online generation," Kapania added.

Idea currently has 500 million users on its broadband network. The move is aimed to counter newest entrant Reliance Jio that has disrupted the market by offering its users free voice and data services and a bouquet of Jio applications till March 31, 2017 under its Happy New Year offer.

idea launches digital idea as part of being a fully digital solutions company, Telecom News, ET Telecom

 

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RE: Idea launches Digital Idea as part of being a fully digital solutions company

Idea Cellular launches digital services, to foray into e-commerce business free till March 31 2017

Number three telecom operator Idea Cellular on Monday announced its foray into digital services with 'Digital Idea' and the launch of three Idea apps -- Music Lounge , Movie Club and Game Spark .

The digital content applications aim to serve as a one-stop entertainment destination initially for Idea subscribers to provide popular content.

"We aim to become an integrated digital services and solutions provider from being simply a network operator. Our digital services aim to include citizens hitherto untouched by digitisation with our reach in 400,000 towns and villages in India," Himanshu Kapania , managing director, Idea Cellular, said.

The telco aims to venture aggressively into entertainment, VoIP and IP based calling and cloud and storage solutions in 2017. Kapania said that this year will also see the development of Idea Money to include Aditya Birla Idea Payments Bank.

Idea's 4G services are currently available across 11 circles. In 2017, the telco will expand its 4G services to nine more circles.

The move is aimed to counter newest entrant Reliance Jio that has disrupted the market by offering its users free voice and data services and a bouquet of Jio applications till March 31, 2017 under its Happy New Year offer.

Idea said it is in the process to launch e-commerce site to take on online marketplace biggies.

“We are transforming from telecom network company to open IT architecture approach. We are also in the process of launching e-commerce site comparable to large-sized companies,” Idea Cellular chief executive Himanshu Kapania said.

Kapania added that the company is entering into the phase of digital information and is refreshing its Website to make it personalized.
Aditya Birla group company sees Internet services growth between 20-40% while the teleocm industry, according to top executive, expects growth at a CAGR of 8-10%.

idea Cellular launches digital services, to foray into e-commerce business, Telecom News, ET Telecom