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Idea Cellular , the country’s third largest telecom operator with over 186 million subscribers, on Friday launched its new 4G ad campaign, which talks about democratizing 4G services in the country, suggesting the idea of ‘Reverse Migration’ made possible with 4G.
“Mobile internet as a category can be seen in various ways. While some decide to focus on the functional aspect of the 4G technology, we at Idea think that 4G has a transformational attribute. It is advanced, it is progressive, it is the window to the world of opportunities and it is affordable too,” Sashi Shankar, Chief Marketing Officer, Idea Cellular said in a statement.
In the past several years, Idea has worked on apprising Indians about the importance of adopting mobile internet and with 4G there is so much more that can be done, Shankar added.
The new ad that will go live on TV and digital on December 2 is set in a village which is plagued with low economic development, the company said.
The new Idea 4G TVC shows how people in villages can use 4G to access similar kind of lifestyle and employment opportunities as in the cities. “With the new TVC, we are bringing people back home. We are promoting 4G as the driver of change that can create opportunities across India. We believe that Idea 4G can bridge the gap between urban and rural India,” the company said.
Idea acquired additional 2x74.6 MHz spectrum in FDD technology on 1800 and 2100 bands, and 200 MHz of capacity spectrum in TDD technology on 2300 and 2500 bands.
Idea will launch 4G services in another nine circles in 2016-17 to reach the target of 20 circles - giving the company pan-India wireless broadband network. "Idea's 4G footprint, by the end of this year, will cover our key 20 circles contributing 94% of the company revenue and 90 percent of industry revenue," Himanshu Kapania, Managing Director, Idea Cellular, recently said.
The company has also planned nearly 57,000 additional sites this year to enable the launch of 4G in nine circles and expand wireless broadband footprint on a pan-India level.
Idea 4G: Idea Cellular's new ad campaign talks about democratizing 4G services - ET Telecom
“Mobile internet as a category can be seen in various ways. While some decide to focus on the functional aspect of the 4G technology, we at Idea think that 4G has a transformational attribute. It is advanced, it is progressive, it is the window to the world of opportunities and it is affordable too,” Sashi Shankar, Chief Marketing Officer, Idea Cellular said in a statement.
In the past several years, Idea has worked on apprising Indians about the importance of adopting mobile internet and with 4G there is so much more that can be done, Shankar added.
The new ad that will go live on TV and digital on December 2 is set in a village which is plagued with low economic development, the company said.
The new Idea 4G TVC shows how people in villages can use 4G to access similar kind of lifestyle and employment opportunities as in the cities. “With the new TVC, we are bringing people back home. We are promoting 4G as the driver of change that can create opportunities across India. We believe that Idea 4G can bridge the gap between urban and rural India,” the company said.
Idea acquired additional 2x74.6 MHz spectrum in FDD technology on 1800 and 2100 bands, and 200 MHz of capacity spectrum in TDD technology on 2300 and 2500 bands.
Idea will launch 4G services in another nine circles in 2016-17 to reach the target of 20 circles - giving the company pan-India wireless broadband network. "Idea's 4G footprint, by the end of this year, will cover our key 20 circles contributing 94% of the company revenue and 90 percent of industry revenue," Himanshu Kapania, Managing Director, Idea Cellular, recently said.
The company has also planned nearly 57,000 additional sites this year to enable the launch of 4G in nine circles and expand wireless broadband footprint on a pan-India level.
Idea 4G: Idea Cellular's new ad campaign talks about democratizing 4G services - ET Telecom
