SARAVANA RAMESH
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The International Cricket Council (ICC) has unveiled the logo of the inaugural ICC World Test Championship (ICC WTC), which will be replacing Champions Trophy.
The logo for the event, which will be played in 2017 in England, was launched by ICC CEO David Richardson, at Abu Dhabi. Explaining the concept behind the brand icon, Richardson said, “The ICC World Test Championship logo represents a journey that all the Test playing nations will embark upon over the next four years.
image upload
It represents the global nature and the epic nature of the event.” The ICC WTC icon has been created by Bulletproof, a global agency based out of London and New York. The icon is designed to be a moving, physical, three dimensional form that can adapt and reflect its environment. Its beauty lies in its simplicity, a global icon for the future of Test cricket.
Explaining the pathway to qualification to the inaugural ICC World Test Championship Richardson said: “The qualification pathway for the ICC World Test Championship will be through the Reliance ICC Test Team Rankings, with the qualifying period being from 1 May 2013 through to 31 December 2016. The top four teams at the conclusion of the qualification period will qualify for the event in 2017.
The results of any Test series ending after 1 May 2013, and the results of any Test series starting before 31 December 2016, will be included in the period that determines qualification for the ICC WTC.
Speaking at the launch of the new event, South Africa captain Graeme Smith said: “It’s fantastic to have a pathway clearly identified for the ICC World Test Championship and to know that the top four teams will have a chance to battle it out to be crowned the ultimate champions.”
Read more at: ICC unveils World Test Championship brand logo | TelevisionPost.com | TelevisionPost.com
The logo for the event, which will be played in 2017 in England, was launched by ICC CEO David Richardson, at Abu Dhabi. Explaining the concept behind the brand icon, Richardson said, “The ICC World Test Championship logo represents a journey that all the Test playing nations will embark upon over the next four years.
image upload
It represents the global nature and the epic nature of the event.” The ICC WTC icon has been created by Bulletproof, a global agency based out of London and New York. The icon is designed to be a moving, physical, three dimensional form that can adapt and reflect its environment. Its beauty lies in its simplicity, a global icon for the future of Test cricket.
Explaining the pathway to qualification to the inaugural ICC World Test Championship Richardson said: “The qualification pathway for the ICC World Test Championship will be through the Reliance ICC Test Team Rankings, with the qualifying period being from 1 May 2013 through to 31 December 2016. The top four teams at the conclusion of the qualification period will qualify for the event in 2017.
The results of any Test series ending after 1 May 2013, and the results of any Test series starting before 31 December 2016, will be included in the period that determines qualification for the ICC WTC.
Speaking at the launch of the new event, South Africa captain Graeme Smith said: “It’s fantastic to have a pathway clearly identified for the ICC World Test Championship and to know that the top four teams will have a chance to battle it out to be crowned the ultimate champions.”
Read more at: ICC unveils World Test Championship brand logo | TelevisionPost.com | TelevisionPost.com
