HP’s DreamScreen To Offer IPTV And Computing Services


5 Aug 2011
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HP has unveiled HP DreamScreen, a touch enabled computing device that it claims is revolutionary and has been developed ground up for the Indian consumers.

Launched by actress Shilpa Shetty in New Delhi, the HP DreamScreen will offer IPTV and computing services that can be accessed online through the new device.

HP DreamScreen will be available beginning November 25 across 700 outlets across 60 cities in the country at a special price point of `19,999 plus taxes, exclusively for Airtel and Tata subscribers.

Speaking at the launch Sunil Dutt, Vice President and General Manager, Personal Systems Group, HP India, said “The HP DreamScreen is clearly a leap into the future that will power the dreams of millions of Indian consumers as they integrate into a borderless, free digital world. It also helps take technology and connectivity beyond the big cities to the tier-2 and tier-3 cities.”

Highlighting the relevance of DreamScreen for Indian consumers, Phil McKinney, Chief Technology Officer, PSG, HP, said, “To develop DreamScreen, HP’s Innovation Program Office (IPO) studied the Indian market and worked closely with families in their homes to refine the product over many years. We sat with people in their homes and listened to what was important to them. To serve kids, their parents and their grandparents in a family—sharing one device—was our goal. Today we have unveiled HP DreamScreen, which is just a version 1.0 of a long series of product experiences to follow. HP will subsequently take this experience to other countries.”

HP also announced its partnership with iSKIP, a social venture that works to provide vocational training and job security to women. HP will fund the iSKIP training program and will provide DreamScreen units to the women enrolled with iSKIP.

To deliver an interactive experience that is tailored for India, HP has collaborated with leading, best-in-class Indian content and service providers to create an immersive experience for all members of the family, including first-time technology users. These include companies like Airtel and Tata Teleservices for providing Internet connectivity options, Apalya for darshan, Bill Desk for paying bills online, Edurite for education, Hungama for music and movies, India Games for games, India Today for media content, Music Today for music, NDTV for news and daily astrology, Tata Communications for live darshan and Yatra for booking air and train travel.

source : crn
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