You know it's funny that. No one has monopoly in streaming services. Hotstar's biggest competition isn't Netflix, Prime Video. It's pirated sites. Until government introduces strict anti piracy laws. No one ever will get to have monopoly.
It's not just reluctance. Most of us are paying a lot for broadband. If they reduce the price of internet one can definitely pay for OTT services. I've already almost stopped pirating unless i have no other options.Agreed!
But the main problem is people in India are reluctant to pay. They want everything free. Hence ad supported model is successful in India. Aside than pirated sites, there are modified apps.
Also I have seen in telegram hotstar yearly subscription is available for 50rs. they hacks someone's account & provides you ID Password.
Even if government bans such sites there would be another alternative. We all know torrents are still running even after the ban.
Off topic: your dp has cracked me most
Monopoly seriously India is already flooded with ott services already 30+ ott services are in india....so Monopoly in streaming service ll never happen anytime soon
On the other hand pirating platforms plays a major role in the increasing popularity of series than ads from the owner. Social media groups or pages which provide pirated copies,many discussions are going on there. So people are attracted. No matter how many number. Content and Quality is important. Currently Hotstar, Amazon prime and Netflix are stronger in the field. Hotstar has a slight seasonal monopoly due to its sports content.
Even i think future of netlfix is very bright in india too ..younger generation born after year 2000 is very much interested in netlfix..i see many kids from age 14 to 18 interested in watching netlfix content but most of them use pirated sites to watch content because there parents ll not give 500 rs month to subscribe to netlfix...but as all kids are growing and they ll start getting money they ll start subscribing netlfix and amazon etc
In future I think OTT subscription will become a matter of 'Status'.Like DTH, electricity people will pay for it.
Yes soon dth services and tv channels ll start seeing decrease in ratings..kids are not interested in these saas bahu dramas ...only old womens are watching tv shows now days
Worst part is these Indian tv channels don't even bother producing content for youth. Atleast before they had shows meant for kids as well as a decent crime show like Special Squad which appealed to the youth but now i see nothing. Their target audience is just old and middle aged adults. English tv channels are just performing okay and i doubt many youngsters exclusively watch content on TV anymore.
I disagree Balaji produces saas bahu shows for TV. But produces edgy shows catering to youths on its streaming platform Alt Balaji. The deal is these studios doesn't have fairy godmother investors like Netflix does. So they can't produce good quality shows on limited budgets. There are many other studios doing the same. I am just giving you one as example.
