HBO Max is now Max

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The same ppl questioning the drop of HBO in the branding were crying when AT&T launched the service as HBO Max. They said AT&T will ruin the HBO brand.

Now the HBO execs itself want to distance themselves from General Entertainment. HBO is a niche service. To survive in the streaming race, they need 4 quadrant programming that's why Discovery content will be added to the new service, Max.

As long as the content is good, most ppl wouldn't mind the name of the service.
 
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In a Q&A with reporters at the event, Casey Bloys, chief content officer of HBO and Max, elaborated on the decision to drop HBO from the HBO Max name. “The same people who are concerned today about taking HBO out of the name, a lot of cases of [are] the same people who were outraged that HBO was put in the name in the first place that it was called HBO Max,” he said.
 
In India, Max may be offered as a "Prime Video Channel". In the US, it is only available on Prime Video as a "channel". Other channel providers like Apple TV and YouTube Primetime do not have it.

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