Google's new revenue-sharing policy for subscriptions has come into effect. Under the new policy, the subscription revenue split has become more generous to developers. Following a similar move made by Apple in 2016, Google from January 1 changed the revenue split from 70:30 to 85:15. This means that Google will only be deducting 15 percent instead of 30 percent from providers as distribution and other fees. Under the new model, developers will make more money as they will be able to keep 85 percent of the subscription revenue instead of 70 percent. Notably, the new subscription revenue sharing by Google will be applicable only when publishers retain users for a minimum period of 12 months.