This is Facebook's first live-streaming deal in the Indian subcontinent. Pegged at $25m (close to Rs 175 crore at today's exchange), the deal is learnt to be a part of Facebook's entire southeast Asia bid, said to be in excess of $100m (Rs 700 crore).
"Facebook will be the official home for all La Liga matches in the Indian subcontinent for the next three seasons. The deal to broadcast La Liga is exclusively with Facebook and we haven't partnered with any broadcasters for the same," a company source said.