I'm surprised companies like Dream11, Byjus, Unacademy has so much money to buy the highest possible sponsorship in India. Ofcourse, I don't fully understand their ecosystem but amazing that they have so much capital to splurge.
I would have imagined some companies which are beginning to fall behind in terms of brand and recall value like Flipkart would have benefited most because there is going to be considerable viewership this time.
My guess was Patanjali would have been made to get the sponsorship. Wrong guess.