MUMBAI: The Indian Premier League (IPL) is the biggest media property in India and has thousands of crores of ad dollars riding on it.
Even as IPL’s official broadcast partner Star India is aggressively wooing advertisers for IPL 2018 its rival ZEEL has also come with a counter strategy to bring advertisers on its side.
Zee Unimedia, the ad sales arm of ZEEL, has come out with sponsorship packages in the range of Rs 15-30 crore offering the same reach as the IPL.
Zee Unimedia takes on IPL with new sponsorship packages
Even as IPL’s official broadcast partner Star India is aggressively wooing advertisers for IPL 2018 its rival ZEEL has also come with a counter strategy to bring advertisers on its side.
Zee Unimedia, the ad sales arm of ZEEL, has come out with sponsorship packages in the range of Rs 15-30 crore offering the same reach as the IPL.
Zee Unimedia takes on IPL with new sponsorship packages
