Disney+Hotstar OTT Platform losses have widened in FY23 partly due to decrease in ad revenue and as per my understanding bcoz cost incurred in acquiring rights of India Cricket, ICC and other premium sports properties coupled with production/transmission remains to be extremely high while return of investment via ads+subscription revenue would be somewhat less to absorb overall content rights + operational costs hence it would have contributed in a major way towards this financial result
Although subscription revenue has seen an increase despite Disney+Hotstar losing rights of valuable content properties like IPL, HBO etc.
Disney+Hotstar incurs 118% increase in losses, with ₹748.34 crore in FY23. Total turnover of ₹4,340.79 crore, up 34.79% from previous year. Ad revenue growth slows to 17.25%, subscription revenue up 49.32%. Licencing of content rights revenue up 93.83%. Poor financial performance cements...
www.thehindubusinessline.com