Well nothing new even Facebook bought La Liga rights, Twitter will do so in future here. Remember there is sizeable audience for niche properties, these r mainly people who consume more online content and opt for OTT. Amazon has prime video channels service where it offers chs on OTT, maybe it will launch here too with a linear feed. If not just like La Liga rights will be outsourced thru agreement with 3rd party. Nothing strange in this. This trend will continue to grow