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Digital devices drive new viewing habits
Adults around the world remain hooked on TV but the consumption habits of content-hungry viewers are changing rapidly, according to global research consultancy TNS. While our love affair with television endures, TV sets alone are no longer enough to satisfy our appetite for content, driving the growth of online media and ‘screen-stacking’ as a result.
In Connected Life, a study of over 55,000 internet users worldwide, TNS found that almost half of people (48 per cent) who watch TV in the evening simultaneously engage in other digital activities, such as using social media, checking their emails or shopping online.The survey found that we own approximately four digital devices each, rising to five among Australian, German and UK respondents. This, combined with demand for TV and video content on-the-go, is fuelling the rise of multi-screening or ‘screen-stacking’ – the use of multiple digital devices at the same time.
Our demand for live and on-the-go content has been amplified during the FIFA World Cup in recent weeks. Viewers worldwide are accessing this international sporting event via multiple devices at home and on the move, while also engaging in conversations on social media platforms.
The desire to access our favourite TV shows at all hours of the day is also driving online TV usage, which extends our access to them. One quarter (25 per cent) of those surveyed worldwide watch content on a PC, laptop, tablet or mobile daily. This rises to one third (33 per cent) in mainland China and Singapore and 32 per cent in Hong Kong, where ‘phablets’ are increasingly popular.
In Hong Kong, more people actually choose to watch TV and video online rather than on traditional sets. After dinner, one quarter of people (26 per cent) tune into content on their digital devices, in contrast to 14 per cent who switch on their TVs.
Yet despite this surge in online consumption, traditional TV sets still play a huge part in our lives, with three quarters of respondents (75 per cent) sitting in front of the box every day. TV dinners are also alive and well, with three out of four viewers (76 per cent) giving TV their undivided attention while eating in the evening.
Many of the big global media companies are already taking advantage of growing online viewing trends, offering on-demand services such as BBC iPlayer, Hulu or HBO GO, which allow people to access premium content wherever they are through their phones or tablets.
Read More
Adults around the world remain hooked on TV but the consumption habits of content-hungry viewers are changing rapidly, according to global research consultancy TNS. While our love affair with television endures, TV sets alone are no longer enough to satisfy our appetite for content, driving the growth of online media and ‘screen-stacking’ as a result.
In Connected Life, a study of over 55,000 internet users worldwide, TNS found that almost half of people (48 per cent) who watch TV in the evening simultaneously engage in other digital activities, such as using social media, checking their emails or shopping online.The survey found that we own approximately four digital devices each, rising to five among Australian, German and UK respondents. This, combined with demand for TV and video content on-the-go, is fuelling the rise of multi-screening or ‘screen-stacking’ – the use of multiple digital devices at the same time.
Our demand for live and on-the-go content has been amplified during the FIFA World Cup in recent weeks. Viewers worldwide are accessing this international sporting event via multiple devices at home and on the move, while also engaging in conversations on social media platforms.
The desire to access our favourite TV shows at all hours of the day is also driving online TV usage, which extends our access to them. One quarter (25 per cent) of those surveyed worldwide watch content on a PC, laptop, tablet or mobile daily. This rises to one third (33 per cent) in mainland China and Singapore and 32 per cent in Hong Kong, where ‘phablets’ are increasingly popular.
In Hong Kong, more people actually choose to watch TV and video online rather than on traditional sets. After dinner, one quarter of people (26 per cent) tune into content on their digital devices, in contrast to 14 per cent who switch on their TVs.
Yet despite this surge in online consumption, traditional TV sets still play a huge part in our lives, with three quarters of respondents (75 per cent) sitting in front of the box every day. TV dinners are also alive and well, with three out of four viewers (76 per cent) giving TV their undivided attention while eating in the evening.
Many of the big global media companies are already taking advantage of growing online viewing trends, offering on-demand services such as BBC iPlayer, Hulu or HBO GO, which allow people to access premium content wherever they are through their phones or tablets.
Read More
