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Digital streaming services like Netflix, Hotstar and Amazon Prime may soon have to display messages and warnings during scenes showing use of tobacco products.
The health ministry has written to the telecom regulator to issue an advisory to online movie and TV programme streaming companies to comply with anti-tobacco rules and display messages and warnings during scenes showing tobacco products or their use. The letter came after the ministry observed violation of anti-tobacco rules by these companies.
“While the rules are well implemented in films screened in movie theatres, the films and TV programmes streamed using internet like Netflix, Amazon Prime, Hotstar, Voot and Hungama among others are ‘not fully compliant’ to these rules,” the letter from the ministry of health and family welfare to the Telecom Regulatory Authority of India (Trai) stated. Mint has reviewed a copy of the letter.
Netflix, Amazon Prime, Hotstar may soon have to display anti-tobacco warnings
The health ministry has written to the telecom regulator to issue an advisory to online movie and TV programme streaming companies to comply with anti-tobacco rules and display messages and warnings during scenes showing tobacco products or their use. The letter came after the ministry observed violation of anti-tobacco rules by these companies.
“While the rules are well implemented in films screened in movie theatres, the films and TV programmes streamed using internet like Netflix, Amazon Prime, Hotstar, Voot and Hungama among others are ‘not fully compliant’ to these rules,” the letter from the ministry of health and family welfare to the Telecom Regulatory Authority of India (Trai) stated. Mint has reviewed a copy of the letter.
Netflix, Amazon Prime, Hotstar may soon have to display anti-tobacco warnings