HP Strengthens SMB Portfolio


5 Aug 2011
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HP has strengthened its product portfolio and services for the SMB segment, and has unveiled a slew of business notebooks, PCs, work stations, thin clients, retail solutions, and accessories.

The company launched notebooks HP ProBook 5330m and 4230s, HP EliteBook 2560p and 2760p, and docking solutions. In the business desktop PC range, HP has launched the Compaq 4000 Pro Series, Compaq 6200 Pro series, and 8200 Elite series. HP unveiled Z210 Workstation and EliteBook W-series for professionals. It also introduced t5740e thin client, rp5800 retail point-of-sale system, and HP docking station.

“The SMB market continues to be one of the fastest growing segments for us. Out of the $1.1 billion total addressable SMB market that includes hardware, software, and services, we are focused on $715 million, which excludes $385 million from whitebox products. With the help of our expanding channel base in commercial space that includes 157 premium business partners, 245 business partners, more than 1500 registered partners, and service network in 178 cities in India, the new product range will enable us to target SMBs with improved security, reliability, value, and increased ROI on technology investment. We are also tying up with various ISVs in the country who serve to specific requirements of a range of segments including manufacturing, leather, and import and exports to offer customized solutions for SMBs,” said Gurpreet Brar, Director, SMB and Commercial Channel, Personal Systems Group, HP India.

“For the upper mid market customers we offer financing facility, through our HP FS that is our financial arm, directly to the customers. We have also recently initiated a program under which we have select few partners across the country, which we will be financing on behalf of their end-customers in the upper mid market segment. For the small businesses, HP partners help their customers in financing through local financial institutions,” he added.

Reinforcing its focus on SMB segment, HP has also launched an interactive customer-focused Make IT Happen campaign 2011. This platform serves as an online information centre, where SMBs will have access to customer case studies, video streams, product information, and other resources aimed at helping small business owners achieve business results.

“From a customer education perspective, with the Make IT Happen campaign, SMB customers are learning more about the multitude of benefits of technology options available. It is an integrated digital campaign which has been launched in collaboration with Intel Corp and showcase to businesses the value of investing in technology,” said Brar.

source : crn
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