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BitTorrent: ‘Our users buy more content’
A study of 2,500 BitTorrent users asking them about content purchases and choices, creativity, and the role of music and film in their daily lives has revealed them to be a thriving community of people that care about the arts and multimedia experiences.
The findings also show that users of the file sharing technology are 170 per cent more likely to have paid for a digital music download in the past six months compared to average Internet users. They are also eight times more likely to own a paid music streaming account.
BitTorrent notes that over the past few weeks, streaming has been positioned as both an inevitability, and an enemy. “We’ve heard that we should give up on selling records, if we’re not Taylor Swift. We’ve heard that if it’s not free on demand, then it won’t be heard. Our users, representing a broad, global youth audience, tell us otherwise. Fifty per cent of them buy music each month. Fifty-two per cent of them buy films monthly. They buy more digital albums than they do digital singles. They seek out shows and theatres. Streaming may be inevitable. But what we’re seeing from fans is a desire for substance: for more, and more meaningful, ways to connect to their favourite artists,” it reports.
Compared with average Internet users, BitTorrent says its users are connected by, and through, their investment in creators. “They’re 8X more likely to own a paid music streaming account, compared to average Internet users (RIAA). They’re 170 per cent more likely to have paid for a digital music download in the past six months (Ipsos MediaCT). For our users, being part of the community means paying for it, too,” observes BitTorrent.
“On average, our global user base spends $48 a year on music, and $54 on movies. Thirty-one per cent spend more than $100 on music annually. Thirty-five per cent spend more than $100 on films. Each year, 11 per cent of BitTorrent fans participate in crowd-funding campaigns,” it reports.
BitTorrent suggests that Internet algorithms surround us only with the people we like, and the content we agree with, and that if you like this hip hop artist, you’ll like that one. If you liked the original movie, you’ll like the sequel. Taste becomes something you can count on and categorise.
Read More
A study of 2,500 BitTorrent users asking them about content purchases and choices, creativity, and the role of music and film in their daily lives has revealed them to be a thriving community of people that care about the arts and multimedia experiences.
The findings also show that users of the file sharing technology are 170 per cent more likely to have paid for a digital music download in the past six months compared to average Internet users. They are also eight times more likely to own a paid music streaming account.
BitTorrent notes that over the past few weeks, streaming has been positioned as both an inevitability, and an enemy. “We’ve heard that we should give up on selling records, if we’re not Taylor Swift. We’ve heard that if it’s not free on demand, then it won’t be heard. Our users, representing a broad, global youth audience, tell us otherwise. Fifty per cent of them buy music each month. Fifty-two per cent of them buy films monthly. They buy more digital albums than they do digital singles. They seek out shows and theatres. Streaming may be inevitable. But what we’re seeing from fans is a desire for substance: for more, and more meaningful, ways to connect to their favourite artists,” it reports.
Compared with average Internet users, BitTorrent says its users are connected by, and through, their investment in creators. “They’re 8X more likely to own a paid music streaming account, compared to average Internet users (RIAA). They’re 170 per cent more likely to have paid for a digital music download in the past six months (Ipsos MediaCT). For our users, being part of the community means paying for it, too,” observes BitTorrent.
“On average, our global user base spends $48 a year on music, and $54 on movies. Thirty-one per cent spend more than $100 on music annually. Thirty-five per cent spend more than $100 on films. Each year, 11 per cent of BitTorrent fans participate in crowd-funding campaigns,” it reports.
BitTorrent suggests that Internet algorithms surround us only with the people we like, and the content we agree with, and that if you like this hip hop artist, you’ll like that one. If you liked the original movie, you’ll like the sequel. Taste becomes something you can count on and categorise.
Read More
