BCCI issues tender for team sponsorship

[piinku1]

Nine months after a bitter split with long-time sponsors Sahara, the BCCI today invited tenders for the sponsorship rights of the Indian team for all the Board, ICC and Asian Cricket Council events from January 2014 to March 2017.

Sahara India Parivar had in February withdrawn its sponsorship of the national cricket team and ownership of the Pune Warriors IPL franchise due to differences with the Board.

"The BCCI has published an ITT (Invitation To Tender) for Team Sponsorship Rights covering BCCI Events, ICC Events and ACC Events, for the period 1st January 2014 to 31st March 2017," Board secretary Sanjay Patel said in a statement.

"Rights include the right to be called the 'Official Team Sponsor' and to display a commercial logo on the team clothing of the Sr. Men's Cricket Team, the U-19 Men's Cricket Team, the Men's A-Team and the Women's Team," it added.
The ITT will be available for purchase at the BCCI Headquarters at the Wankhede Stadium in Mumbai from November 11 to December 7 on payment of Rs two lakh.

"Bids will be accepted until 3:00 pm on 9th December 2013, at which time it is intended that the Bids will be opened, evaluated, and the Tender awarded in the presence of Bidders."

Sahara's current tenure of the jersey sponsorship ends on December 31, 2013.

While withdrawing, Sahara had referred to several points of dispute with the BCCI, dating back to its first sponsorship deal in 2001 but largely relating to the IPL.

The BCCI had in October awarded the title sponsorship for all international series and domestic tournaments in India for the year 2013-14 to Star Private and ESPN Software at the base price of Rs 2 crore per fixture, almost Rs 1.5 crore less when compared to their previous deal with Airtel.

 

[Basil]

despite slashing base price,no takers for logo rights of indian cricket team

 

[piinku1]

The BCCI has slashed its base price for each game by 40% while inviting bids for a new official sponsor for India's senior, Under-19, women and A teams. The tender has been floated because the existing contract with the Sahara group ends on December 31.

The base price for all of India's international matches has been fixed at Rs 1.5 crore (Rs 15 million) per game. When Sahara had extended their decade-long association as the team sponsor for 42 months in July 2010 at Rs 3.34 crore (Rs 33.4 million) per match, the base price had been Rs 2.5 crore (Rs 25 million). Despite the winning bid fetching the BCCI approximately 34% more than the base price last time, the board has lowered the base price considerably for the next four years.

"This is to ensure that more bidders show interest in buying the logo rights," BCCI secretary Sanjay Patel told Times of India. "The board is not undervaluing any property. The base price valuation is done as per the market condition."

Besides lowering the base price, the BCCI also relaxed stringent conditions that had resulted in the list of bidders being restricted to corporate giants. The minimum net worth requirement for a bidder has been reduced to Rs 100 crore (Rs 1000 million) from Rs 1000 crore (Rs 10,000 million) in 2010, while the performance deposit to be given to the BCCI while submitting the bid has been cut from Rs 45 crore (Rs 450 million) to Rs 5 crore (Rs 50 million).
Despite the BCCI's explanation, the move has raised eyebrows, especially after the negative publicity the board attracted in 2013. Though the Indian team fared well over the last six months, the IPL betting and spot-fixing scandal and the controversy surrounding N Srinivasan as board president, did not help the image of Indian cricket.

After the BCCI's relationship with Sahara turned sour - their Pune Warriors franchise was removed from the IPL - the sponsor made public its intention of not renewing their contract. As a result, the Indian players will in all likelihood sport a new logo on their jerseys during the tour of New Zealand in January 2014.

The repercussions of the market conditions were evident when the BCCI awarded series sponsorship rights to Star India, the loner bidder, at a base price of Rs 2 crore per match (Rs 20 million) in October. Considering the rights were only for 13 matches in less than two months, the BCCI had not increased the base price from the 2010 bid. However, Star India was the only bidder and bagged the rights at a much lower price than Airtel's previous winning bid of Rs 3.33 crore (Rs 33.3 million) per match.

The tender for the team sponsorship can be bought for Rs 200,000 until December 7 and the bids will be submitted and opened on December 9. At least three documents have been purchased so far.

skd:lol
source-India Cricket News: BCCI lowers base price for team sponsorship | ESPN Cricinfo

 

[piinku1]

The BCCI has slashed its base price for each game by 40% while inviting bids for a new official sponsor for India's senior, Under-19, women and A teams. The tender has been floated because the existing contract with the Sahara group ends on December 31.

The base price for all of India's international matches has been fixed at Rs 1.5 crore (Rs 15 million) per game. When Sahara had extended their decade-long association as the team sponsor for 42 months in July 2010 at Rs 3.34 crore (Rs 33.4 million) per match, the base price had been Rs 2.5 crore (Rs 25 million). Despite the winning bid fetching the BCCI approximately 34% more than the base price last time, the board has lowered the base price considerably for the next four years.

"This is to ensure that more bidders show interest in buying the logo rights," BCCI secretary Sanjay Patel told Times of India. "The board is not undervaluing any property. The base price valuation is done as per the market condition."

Besides lowering the base price, the BCCI also relaxed stringent conditions that had resulted in the list of bidders being restricted to corporate giants. The minimum net worth requirement for a bidder has been reduced to Rs 100 crore (Rs 1000 million) from Rs 1000 crore (Rs 10,000 million) in 2010, while the performance deposit to be given to the BCCI while submitting the bid has been cut from Rs 45 crore (Rs 450 million) to Rs 5 crore (Rs 50 million).
Despite the BCCI's explanation, the move has raised eyebrows, especially after the negative publicity the board attracted in 2013. Though the Indian team fared well over the last six months, the IPL betting and spot-fixing scandal and the controversy surrounding N Srinivasan as board president, did not help the image of Indian cricket.

After the BCCI's relationship with Sahara turned sour - their Pune Warriors franchise was removed from the IPL - the sponsor made public its intention of not renewing their contract. As a result, the Indian players will in all likelihood sport a new logo on their jerseys during the tour of New Zealand in January 2014.

The repercussions of the market conditions were evident when the BCCI awarded series sponsorship rights to Star India, the loner bidder, at a base price of Rs 2 crore per match (Rs 20 million) in October. Considering the rights were only for 13 matches in less than two months, the BCCI had not increased the base price from the 2010 bid. However, Star India was the only bidder and bagged the rights at a much lower price than Airtel's previous winning bid of Rs 3.33 crore (Rs 33.3 million) per match.

The tender for the team sponsorship can be bought for Rs 200,000 until December 7 and the bids will be submitted and opened on December 9. At least three documents have been purchased so far.

skd:lol
source-India Cricket News: BCCI lowers base price for team sponsorship | ESPN Cricinfo

 

[NinadG]

So Sahara episode proving BCCI costly....

 

[Basil]

Five in fray for Team India sponsorship​

Five companies have picked up tenders floated for the Indian cricket team's sponsorship rights and these include Sony, Star India, UB Group, Games Unlimited and the World Sports Group (WSG).

While WSG is the sports marketing company that manages Sachin Tendulkar, the lesser known entity is Games Unlimited, which manages R Ashwin, Umesh Yadav and Ajinkya Rahane.

The current Indian team sponsor, Sahara has stated that it is not keen to continue after December 31, 2013. The new sponsorship deal is for four years. The Board of Control for Cricket in India (BCCI) had also terminated the Sahara-owned Pune Warriors IPL team in October. The BCCI has fixed the base price for India's international matches at Rs 1.5 crore per game, while Sahara was paying the BCCI Rs 3.34 crore per game. The new sponsors will also cover the Under-19, Women and the 'A' teams.

Earlier, BCCI used to invite only those bidders whose net worth was Rs 1,000 crore. But now even a company with a net worth of Rs 100 crore can bid. The BCCI will be open the tenders on December 9.

 

[Karthik]

My wish is sony to took the sponsership.

 

[Basil]

Sahara mulls sponsorship re-bid for Indian team​

Seven corporate houses, including incumbent sponsors, Sahara India Pariwar, have bought the bid document for bagging the title sponsors' rights of the Indian cricket team from 2014 to 2017. The deadline for the bids is 3pm on Monday, after which they will be opened.

The deadline for buying the bidding documents concluded on Saturday, and Sahara emerged late entrants in buying the invitation to the tender, priced at Rs 200000 (approximately $3200). Sahara's decision to continue its association with the national cricket team raised a few eyebrows.

During their prolonged tussle with the BCCI over the franchise fees of Pune Warriors, the IPL team that Sahara owned before it was terminated in October, Sahara's top management had announced their decision not to extend their title sponsorship contract.

Merely buying the invitation to tender doesn't necessarily mean a corporate will submit its bid. However, Sahara seem to be seriously mulling over submitting the bid document on Monday, when all the bids will be submitted and opened in the presence of all the bidders in Chennai. Two of the top-most Sahara executives were in Chennai to sort out their differences with BCCI bosses, including president N Srinivasan.

While Sahara officials claimed they have changed their mind following requests from top Indian cricketers, ESPNcricinfo understands that the BCCI's decision to slash the base price turned out to be the game changer for Sahara to start considering a re-bid. While Sahara have been paying Rs 3.34 crore (approx $543,000) per match from July 1, 2010, the BCCI has now set a base price of Rs 1.5 crore (approx $244,000) per match.

Even if Sahara decides to submit its bid, they will face stiff competition from some of the corporate giants. The other six entities who have bought the invitation to tender are Star India, Multi Screen Media,Sony, UB Group, Twenty First Century Media (TCM), World Sports Group and Games Unlimited.

Star India is the BCCI and ICC's official broadcast partner, and also succeeded in bagging series sponsors' rights for the BCCI's recent home series against Australia and West Indies. Multi Screen Media is the BCCI's broadcast partner for the IPL, while UB Group owns the IPL franchise Royal Challengers Bangalore.

It has been learned that TCM, a sports marketing and management company, has bought the tender document on behalf of Bharti Airtel, one of its premier clients. Airtel, who decided against renewing their series sponsorship association with the BCCI recently, had lost out to Sahara in the previous bid for the team's title sponsorship.

In a one-on-one battle in 2010, Airtel had submitted a bid for Rs 2.89 crore (approx $470,000) against the base price of Rs 2.5 crore (approx $407,000) per match, which was lower than Sahara's bid of Rs 3.34 crore (approx $543,000).

Similarly, WSG, a sports management firm, is understood to be representing a premier global airline firm which has been associated with international cricket. Gaames Unlimited, a sports management firm that represents more than a dozen India players, is unlikely to submit a bid.

302 Found

 

[vicky2694]

Star India has won the team sponsor ship rights from 1 Jan 2014 to 31 March 2017!!

 

[Karthik]

So both team rights and telecasting rights with star india .