Yeah Lodha Comittee report.Cricket is not only a game for Indians since last couple of decades and rights wont be sold on such low price and will be auctioned at double triple base price
Things getting worse for TV viewing as broadcasters paying very huge amount of money and they will earned from commercials and subscriptions
All over the world commercials are very minimal during matches, there was some verdict from Indian courts which i guess never implemented that there wont be any commercials breaks during overs