Brother we are not Australia or UK where people pay licence fee for public servive broadcasters & inturn these channels provide excellent content in all spheres to them. Their professional level & work integrity is of high standard & major population belongs to upper end of strata hence that model can't be applied here.
As i mentioned, if BCCI or Star cared little for us then bid amount won't have reached such astronomical level which makes the business model unsustainable. I surely not want another 3 channels showing IPL highlights all day long in near future, government personal + official twitter handles were receiving immense -ve feedback about blocking of DD Sports and private operators charging exceedingly high price for Star Sports so to address this concern steps are being taken. There is nothing wrong about it . Also IPL has been made into this very big event just bcoz of massive publicity, i don't watch it nor find anything special in it. There are many other prestigious sport events which are more interesting but they don't go overboard in selling broadcast rights. Don't fall for hype, see the real worth
Whatever be the rights value, private channels fight for it and pay for it, unlike DD which wants things for free, DD could have bid for rights to show it on pay tv as well, instead it opts for Govt. support to get things for free and on top of it generate revenue from it wanting it to reach Pay TV as well, If DD isn't capable to invest it shouldn't be allowed to transmit these events it on Pay TV as it is now, and about public interests, -ve feedback and all, we in India readily accept what we get for free with both hands, here, DD seems to be cashing in by playing the emotional card, citing public interests, DD is definitely targeting maximum revenue, without even thinking about the losses it will cause to the original rights holders.
Edit: Media Rights belong to the rights holders, DD Broadcasting on DD Freedish and DTT is fine, but not opting to buy the rights and then seeking Govt. support to reach Pay TV household, its like seeking monopoly, that too without any investment.