Bharti Airtel enters Ad Tech industry with ‘Airtel Ads’

Bharti Airtel today announced its entry into advertising business with the launch of Airtel Ads – a powerful brand engagement solution. Airtel Ads will allow brands of all sizes to curate consent based and privacy safe campaigns. Airtel has over 320 million customers across its businesses including Mobile, DTH and Homes.

Airtel’s fast growing DTH and Homes networks serve premium households across the country while its Mobile business has customers with highest average monthly data consumption at 16.8 GB and highest monthly ARPU of Rs 166. Airtel Ads will use deep data science capabilities to help brands create high engagement and high impact campaigns to the most relevant customer cohorts allowing Airtel customers to receive the relevant brand offerings and not unwanted spam.

“Airtel Ads breaks new ground in the USO 10 bn Indian advertising industry. By abstracting Airtel’s unique strengths of quality customers, best-in-class network and world-class digital platforms, Airtel Ads offers innovative channels for brands to reach the right audiences. What truly differentiates Airtel Ads is its razor-sharp focus on quality over quantity and real impact vs vanity metrics. Advertising is an adjacency to our core business of delighting our customers with great services. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital to the brands we serve.”

Adarsh Nair, Chief Product Officer, Bharti Airtel

Airtel Ads during the beta phase delivered successful campaigns for over 100 brands across multiple categories including FMCG, BFSI, Digital Startups, et al with PepsiCo, zomato, CRED, Tata AIG, Lenskart, Apollo 24*7, Cars 24, Gameskraft, Vahan, and Harley Davidson among early advertisers.

Airtel Ads will deliver superior returns on brand returns and focus on relationships with customers rather than just delivering online impressions. Airtel Ads has rigorous compliance with ad-tracking standards and norms allowing complete transparency with advertisers and ensures ZERO ad frauds in the form of impressions and clicks.