Airtel previously implemented AI-powered technology to combat spam and fraud by identifying suspected calls or SMS received by its mobility users and alerting them. Now, the company has introduced a new security solution designed to detect and block malicious websites across various apps and platforms, such as Over-The-Top (OTT) apps, emails, browsers, WhatsApp, Telegram, Facebook, Instagram, and more.
According to Airtel, this service will be seamlessly integrated and enabled automatically for all Airtel postpaid, prepaid, and broadband customers at no additional cost. If a user tries to access a website flagged as malicious by the Airtel advanced security system, the website will be blocked, and the customer will be redirected to a page with the reason for the block.
“Over the last few years, we have come across several instances where unsuspecting customers have been defrauded by ingenious criminals of their hard-earned money. Our engineers have tried to solve this problem through the launch of our Fraud Detection Solution. We believe this will provide our customers total peace of mind while browsing the internet without the worry of getting scammed. Our AI-based tool scans internet traffic, checks with global repositories and our own database of threat actors in real-time, and blocks fraudulent websites. Our solution has already reached a remarkable level of accuracy in the 6 months of trials. We will continue working relentlessly until we have made our networks completely safe from spam and scam,”
said Gopal Vittal, Vice Chairman and Managing Director at Bharti Airtel.
Airtel has highlighted the growing risk of online fraud across the country. The company said that fraudulent schemes have evolved beyond OTP scams and deceptive calls, with recent reports indicating that millions have fallen victim to malicious online scams. Considering this, Airtel implemented an AI-powered, multi-tiered intelligence platform, designed to protect customers from a wide range of scams and fraud by filtering domains across all platforms and blocking malicious links across devices.
Currently, this service is available in the Haryana circle and will be rolled out across the country soon.
