Very TRUE. Yesterday John Legere who moved the T-Mobile (US) from being a fourth operator to second largest by using his innovative Un-Carrier approach, offered to do the same. As expected Musk said "NO".
Actually yes & No... It was rolled out a week ago only to be rolled back within hours and Elon Musk said that he killed that feature.. But for some reason it came back again after 3-4 days