Trends show what everyone is talking about right now. But too often, we look at one word or phrase trending on Twitter and ask, “why is this trending?” That question was actually Tweeted over half a million times over the last year! It should be easier to understand what’s being said immediately. Throughout Twitter, we've been working to bring people more context on what’s happening with labels on Tweets and accounts as well as curated pages (aka Moments) and related articles on trends. To help with this, we’re adding pinned Tweets and descriptions on trends to help explain why something is trending.