So this year Euro will air in Hindi also on Sony Ten 3 as well as the usual English on Sony Ten 2.
Source - watched ad on tv
I think Sony is expecting big numbers from this year's Euro especially after the massive hit FIFA 2018 in terms of viwership
Plus matches will also happen in prime time (as per Indian timings) like 6:30 pm and 9:30 pm along with few odd midnight ones at 12:30 am