Tumblr Updates

[Bapun]

Verizon Communications Inc. has agreed to sell its blogging website Tumblr to the owner of popular online-publishing tool WordPress, unloading for a nominal amount a site that once fetched a purchase price of more than $1 billion. Automattic Inc. will buy Tumblr for an undisclosed sum and take on about 200 staffers, the companies said. Tumblr is a free service that hosts millions of blogs where users can upload photos, music and art, but it has been dwarfed by Facebook, Reddit and other services.

Yahoo paid $1.1 billion for it.

https://twitter.com/x/status/1161038705295089664

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[Bapun]

Tumblr’s parody of paid verification has already delivered the social network and blogging platform a 125% boost in iOS in-app purchase revenue since November.

Tumblr iOS revenue increased 125% since launching its parody of paid verification | TechCrunch

Tumblr's parody of paid verification has already delivered the social network and blogging platform a 125% boost in iOS in-app purchase revenue since November, according to a new analysis of the app's in-app consumer spending.

techcrunch.com

 

[Bapun]

Now, Automattic will shift Tumblr’s back end over to WordPress, Automattic said in a blog post published on Wednesday.

Tumblr to move its half a billion blogs to WordPress | TechCrunch

Tumblr is making the move to WordPress. After its 2019 acquisition by WordPress.com parent company Automattic in a $3 million fire sale, the new owner has

techcrunch.com