MUMBAI: Ten Sports - the sports broadcasting channel under the Zee network - has joined hands with Sri Lanka Cricket Board (SLC) for a seven year deal to broadcast SLC’s international cricket matches. The deal will run through till March 2020 and includes multi-platform media and sponsorship rights globally.
Through its network of international affiliates and other broadcasters worldwide, content will be distributed in over 100 countries, reaching millions of cricket lovers. Apart from English, Ten Sports will also be broadcasting the matches in Hindi and other regional languages.
Ten Sports will be the host broadcaster for Sri Lanka Cricket and will be responsible for ensuring consistent and high level production. There will be strong focus on digital engagement, branding and promotion of Sri Lanka cricket to improve the viewer experience as well.
Ten Sports gets Sri Lanka cricket rights till 2020 | Indian Television Dot Com
Through its network of international affiliates and other broadcasters worldwide, content will be distributed in over 100 countries, reaching millions of cricket lovers. Apart from English, Ten Sports will also be broadcasting the matches in Hindi and other regional languages.
Ten Sports will be the host broadcaster for Sri Lanka Cricket and will be responsible for ensuring consistent and high level production. There will be strong focus on digital engagement, branding and promotion of Sri Lanka cricket to improve the viewer experience as well.
Ten Sports gets Sri Lanka cricket rights till 2020 | Indian Television Dot Com
