Ten Sports Network unveils new corporate brand identity
MUMBAI: ZEEL-owned Ten Sports Network has unveiled a new corporate brand identity for the sports network. The initiative coincided with the start of the India–Zimbabwe series.
The network launch is the first phase of the branding exercise where all existing channels are consolidated under the umbrella of Ten Sports Network.
This is the first time Ten Sports Network will have a separate logo. In fact, the company has only now started using the Ten Sports Network name.
The company was earlier known as Taj Television.
Ten Sports Network, which owns and operates Ten Sports, Ten Cricket, Ten Action, Ten Golf and Ten HD, recently got the approval from ministry of information and broadcasting (MIB) to rename its channels except Ten Cricket.
Ten Sports had applied to the MIB for renaming Ten Sports as Ten 1, Ten Action as Ten 2, Ten Golf as Ten Golf HD, and Ten HD as Ten 1 HD. It is also looking to expand its portfolio by launching more channels, particularly in the HD space.
The sports network plans to do sequential branding for its sports channels a la Star Sports. However, a final decision on that has not been taken yet.
Ten Sports Network holds long-term broadcast rights to five cricket boards, WWE, and exclusive broadcast rights to the US Open, ATP events, WTA, Ryder Cup, US PGA Championships, European PGA Tour, Asian Tour, and the Tour De France.
It also holds rights to a slew of football properties including the UEFA Champions League, UEFA Europa League, I League, Ligue 1, Copa Del Rey, German Cup, Capital One Cup, Sky Bet Football League and A-League.
Ten Sports Network unveils new corporate brand identity | TelevisionPost.com
