Sarkar said:If you have many crickets rights then it's not enough as Test match/ODI runs whole day
On top of that you have to broadcast in Hindi to capture large market share and for that you need to show graphics also in Hindi that means seperate channel
Well I guess Star has Indian cricket & ICC events as the only cricketing property for which they show multi lingual feed and both events do not occur simultaneoulsy. CLT20 has already been scrapped. They can use their third channel SS3 for broadcasting football matches in case of clash of events which they did even last season. Anyways its upto the Star Sports management and there's no point dicussing it here.:lol