MUMBAI: Star Sports is targeting an operational break-even period of three years from its investment in the upcoming Indian Super League (ISL), which kicks off next month.With an investment of around Rs 2000 crore (Rs 20 billion), Star India has a 35 per cent stake in the ISL joint venture with IMG Reliance.
Speakingto TelevisionPost.com, Star Indiapresident Sports Nitin Kukreja said that if franchises get their branding right, they will also be able to break-even in three years.“There will be an investment phase.
I think that it would take three years of investment from everyone.
Different stakeholderswill achieve break-even at different points of time. If a teambuilds its brand really well and builds its fan base, then it will break-even faster than the others.
At Star, we are equity partners and are looking to break-even in three years or so.
http://www.televisionpost.com/television/star-sports-looking-at-three-year-break-even-period-from-indian-super-league/
Speakingto TelevisionPost.com, Star Indiapresident Sports Nitin Kukreja said that if franchises get their branding right, they will also be able to break-even in three years.“There will be an investment phase.
I think that it would take three years of investment from everyone.
Different stakeholderswill achieve break-even at different points of time. If a teambuilds its brand really well and builds its fan base, then it will break-even faster than the others.
At Star, we are equity partners and are looking to break-even in three years or so.
http://www.televisionpost.com/television/star-sports-looking-at-three-year-break-even-period-from-indian-super-league/
