With Star India, you can always expect the unexpected or something high-octane. In line with this philosophy, the broadcaster, along with its over-the-top (OTT) service Hotstar, is exploring the use of virtual reality, or VR, to heighten viewer experience during the 2018 season of the Indian Premier League (IPL).
Speaking at a session themed ‘10 Media Transformations for 2018 & Beyond’ at the CII Big Picture Summit 2017 here yesterday, Hotstar’s consumer and revenue head Prabh Singh gave a sneak peek into the innovations being planned around the IPL, which included the VR experience for viewers.
“Yes,” Singh said when asked by session moderator and NDTV consulting editor Vikram Chandra whether he had heard correctly that Star/Hotstar was mulling introducing VR headsets for viewers in IPL matches in 2018.
Apart from VR, Singh divulged that Hotstar had been experimenting with other innovations such as score overlays to give additional benefits to subscribers watching cricket matches on the streaming service so they could not only watch the video but also enjoy extra information to add to the overall viewing experience.
Star India to introduce VR for IPL 2018
Speaking at a session themed ‘10 Media Transformations for 2018 & Beyond’ at the CII Big Picture Summit 2017 here yesterday, Hotstar’s consumer and revenue head Prabh Singh gave a sneak peek into the innovations being planned around the IPL, which included the VR experience for viewers.
“Yes,” Singh said when asked by session moderator and NDTV consulting editor Vikram Chandra whether he had heard correctly that Star/Hotstar was mulling introducing VR headsets for viewers in IPL matches in 2018.
Apart from VR, Singh divulged that Hotstar had been experimenting with other innovations such as score overlays to give additional benefits to subscribers watching cricket matches on the streaming service so they could not only watch the video but also enjoy extra information to add to the overall viewing experience.
Star India to introduce VR for IPL 2018
